The Good, the Bad, and the Ugly table
Your craft table is a representation of you, your product, and the quality of your craft.
- Your table should always have a cover to the floor and spare covers in case an incident happens (spilled coffee, etc…) or you have an opportunity for an extra table.
- Tools to keep your table clean and well presented (pins, clips, cleaning materials, tape etc…)
- Less is best ! . Keep your table simple, uncluttered, so your products are the star of your table.
Color coordination of your table
- Color coordination will attract the eye of the customer but should be simple enough not to take away the attention of your products.
- If you coordinate your table color scheme to your branding, this will look professional and show attention to detail of your work.
- Different colour table cloth (still matching your colour scheme) is an easy and attractive way to make your table pop.
- Signage and business cards also shows the customers your contact information. If they don’t buy your product they should at least have your information for a possible sale opportunities in the future.
- Build your table up with displays, 2D to 3D. Adding dimensions makes room for a larger variety of products and is more pleasing to the eye.
- Consider using a back drop or portable wall to display your products
- When the craft show begins all your stock and accessories should be stored and organised for easy and quick access during your event. Under the table is a great place to store your stuff.
- Use table leg extension to raise your table. This places your products at eye level.
- Lighting is very important, even if the venue is well lit it brings attention to your table. Make sure you bring a few power bars and extension cords in case the power source is far away.
- To add a quick and clean dimension to your table, insert an object (tissue box, storage box, etc…) underneath your tablecloth.
- Use cheap bed sheets as a table cloth, they come in assorted colors and easy to wash.
- Create a purchase opportunity by having a wide range of prices to fit all budgets.
- If you particularly like how you arranged your table at an event, take a picture to be sure that your able to re-create it.
- Remember that you must transport all this stuff so make it light. Use boxes to transport your products, then use those same boxes as part of your display.
Your most important tool is you !
Read your customers correctly
- Who are your customers ? Identify who your core customers are so they you identified when they approach your table.
- Create a relationship with your customer to establish a comfort level. This method could be as simple as talking about the weather, your product, or just saying hi or even smiling !
- You have limited time to draw in your client, Get off your cellular phone, Get off your tablet, Get off your chair.
- Use popular key words or phrases to sell your product,
EX: natural, recycled, hand made, local, name brand of a product, etc…
- Transfer your passion when talking about your creations to customers
- Don’t get stuck in long conversations with “sir talks a lot”. You’ll loose your sale opportunity window with other customers.
Article composed by Richard Leroux