Credit card payments, no more excuses
(Written by Bruce Baker www.bbakerinc.com)
It continues to blow my mind that so many artists doing retail or wholesale shows do not accept credit card payments, they say "I don't do that" or I don't have time to..." or "I can't afford to..." If your using excuses rather than getting on board with the trend, you're missing valuable opportunities to help grow your business.
I rarely meet a craft maker or artist who tells me they want to sell less. Most want to sell more of their art; and for most, selling more is at the top of their priority list. Yet many of these same people don't take credit cards. Sure, they accept personal checks, but what they don't realize is that customers are not carrying checkbooks with them anymore. If you want to sell more-fast, this is the first payment method you should add to your business. It is how your customers (particularly younger buyers) want to pay. Plus, they will often buy more and at a higher price point when you accept their cards. Most artist tell me that they get a twenty percent (or more) bump in their sales from the moment they hang that Master card / Visa (or other) sticker in their booth ! It has never been easier to get merchant status to accept your customer's payments. Using a smart phone and a square UP device, you can go from applying for merchant status to taking credit cards in your booth in less than a half an hour !
It's easy, affordable, and there is really no excuse that makes sense not to accept credit cards.